While the USPS offers ways to verify addresses on their website, these methods can be time consuming and limited in scope. Advanced third-party tools offer an array of features that streamline the process and provide greater accuracy and compliance for businesses of all sizes.
In addition to basic verification, many of these tools also come equipped with standardized address formatting and routing information that can significantly reduce the number of returned or undeliverable mails sent by your company. Using these services can also help improve the user experience (UX) for your customers and employees, reducing form abandonment rates and data entry mistakes by shortening the required field lengths in online forms.
One of the biggest limitations that a standard USPS address verification tool has is that it requires exact and error-free input to perform its function. However, many advanced third-party tools such as Intrade are able to read through minor misspellings and still carry out the verification process with precision.
Some of these tools also allow for inline validation where a customer or employee begins typing their address and as they do, progressively more accurate suggestions are offered. This feature significantly reduces form abandonment rates and data entry errors at the point of capture, creating a smoother and more user-friendly customer experience. It also helps reduce fraud by catching typos and other errors that would otherwise be difficult to catch until after the transaction is complete.
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