Whether you run an e-commerce business that sells and ships products to customers, or you manage customer data for marketing or compliance purposes, address verification software can improve your processes by helping you reduce errors in consumer address records. The technology can correct misspellings, typos, and incomplete street names or apartment numbers while also ensuring that addresses match the standards of your local postal service. It can also verify if an address is deliverable, using a database of addresses eligible for mail delivery in your region.
Address verification helps businesses across industries minimize costly shipping errors that may result in lost sales and frustrated customers. It can also help you comply with government and industry regulations that require certain types of communication such as travel notifications or financial statements to be sent by paper rather than electronic means.
The advantages of using an address validation tool include faster and more accurate processing of transactions, lower risk of fraud when e-commerce shoppers provide their credit card information with an inaccurate billing address, and reduced costs for businesses incurred from failed shipments or missed deliveries resulting from non-deliverable addresses. Additionally, it can improve the accuracy of customer databases for analytics and customer support purposes while providing routing and mapping information for optimizing delivery routes for shipments.
When choosing an address verification solution, it's important to look for one that can be integrated with your existing applications and websites to reduce the time spent on manual data entry. You should also look for a system that is CASS certified to ensure that it meets USPS standards. It should also be user-friendly and have features like a centralized dashboard and shareable Excel sheets to make it easier for you to process addresses.
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